Market Research - Dog Walking Service
 

I. Introduction

• To identify the viability of a dog walking service for my neighborhood

• To provide my neighborhood with dog walking services

• Any dog owner in my neighborhood
   

II. Industry Analysis

• Identify dog owners in the neighborhood (door-to-door, hand out surveys, observe)

• There is no other known dog walking service in the immediate area

• It is known that there could be 4 more families who will be getting dogs in the future
   

III. Target Market Analysis

• The target demographic is not limited to any particular group.  Basically, anyone who owns a dog

• This service will benefit elderly people who may not get around good, families who are busy and
  might not have time to get their dog a lot of exercise, and just dog lovers in general who just want
  to get there dog more exercise

• Currently people are walking the dogs on their own, or not walk there dogs enough
   

IV. Marketing and Sales

• $5 per dog, per 20 minutes.  First walk will be free.

• Hand out flyers/cards

• Create a website

• Send out a mailer and/or go door-to-door
   

V. Financial Projections

• With 10 homes who have dogs in my target area, my goal is to obtain 6 dog walking jobs

• I project to walk each dog at least two times per week

• My only expenses to start will be the upfront cost of paper (ad flyer) and website domain

• Profit and Loss statement  (Excel spreadsheet at a later date)
   

VI. Conclusion

• Summary of the findings  (Defend your idea, list pros and cons)